VIDI Media redistributes profits to local third sector organisations that are working to actively improve their communities. This type of advertising generates high revenue donations for charities’ programmes, at a time when fundraising is becoming increasingly challenging due to the recession.
It is very important for us to work closely with local charities to help VIDI Media measure its social impact in the community.
VIDI Media helps raise charities’ profile by promoting their own campaigns and initiatives at no cost during down time when the site is not being used by advertisers. The charities’ logos or strapline can also be promoted on the billboard when it is being used by advertisers.